The Nation's Premier Youth Empowerment Organization Addresses Youth Impaired Driving

SADD partners with National Sheriffs’ Association and the National Highway Traffic Safety Administration
March 25, 2015 (Marlborough, Mass.) – Recent research on teen traffic safety tells us that we are not doing enough when it comes to reducing the number of teen deaths behind the wheel. SADD (Students Against Destructive Decisions) continues to be the leader in effectively addressing teen traffic safety and is pleased to unveil the “U R the Key” prevention program coming to schools across the country in the 2015-16 school year.
“Impaired driving continues to be a leading cause of teen crashes. When a teen choose to consume alcohol and then drive, they place themselves, their passengers, friends, family, and community at risk. SADD and its partners believe that the best response to this community health crisis is a comprehensive community approach. That is why SADD is proud to partner with the National Sheriffs’ Association and the National Highway Traffic Safety Administration on this important program.” - Dawn M. Teixeira, President and CEO, SADD, Inc.
The first year rollout of the “U R the Key” prevention program will happen through SADD chapters in Madison County (IN), Leon County (FL), and Allegheny County (PA).   The comprehensive community approach will include teen-led, peer-to-peer prevention programming in schools and public awareness events. In addition, students and the local highway safety officials will bring together a coalition from the community to act as a policy task force to review local policies, practices, and ordinances, discuss issues that teens face behind the wheel and make recommendations on how the community can work together to strengthen local efforts.
SADD and its partners believe that this program, duplicated across the country, will move the needle in creating real and lasting change and are proud to be at the forefront of this national effort to save lives. The real heroes and the key to the success of these programs are the SADD students who take the initiative to join SADD chapters, make safe and healthy life decisions, and are committed to being the positive peer influencers in their schools and communities.
For more information and to find out how to bring the “U R the Key” prevention program to your community, please contact Rick Birt, SADD Development Officer at or call 1-877-SADD-INC.
For 34 years, SADD, Inc., headquartered in Marlborough, Mass., has been committed to empowering young people to successfully navigate the risks and pressures of everyday life. Founded as Students Against Driving Drunk in 1981, SADD has become the nation’s leading peer-to-peer youth health and safety organization, with thousands of chapters in middle schools, high schools, and colleges.
An inclusive organization, SADD welcomes all youth seeking support for healthy and safe development. SADD promotes broad understanding of the risks facing youth and the importance of reinforcing protective factors. This is accomplished through scientifically-supported programs and practices and by sharing youth voices and youth perspectives on issues, laws and policies involving the education, culture, health, safety and treatment of youth. We will be effective in accomplishing our mission through caring, compassionate, committed reinforcement of protective factors and elimination of risk factors for individual teens, and by pursuing best practices, sharing scientific knowledge and integrating evidence-based approaches into our work from concept to implementation to evaluation.
Chartered in 1940, the National Sheriffs’ Association is a professional association dedicated to serving the Office of Sheriff and its affiliates through police education, police training, and general law enforcement information resources. NSA represents thousands of sheriffs, deputies and other law enforcement, public safety professionals, and concerned citizens nationwide.
NHTSA was established by the Highway Safety Act of 1970 and is dedicated to achieving the highest standards of excellence in motor vehicle and highway safety. It works daily to help prevent crashes and their attendant costs, both human and financial.
Written By: dteixeira