21 or Bust is a campaign in the SADD and the Law series, created as a partnership between SADD and the National Highway Traffic Safety Administration (NHTSA). This campaign teams SADD chapters with Licensed Beverage Outlets (LBOs), law enforcement officials (including liquor law enforcement), and other community leaders to prevent the sale of alcohol to those under the age of 21.
21 or Bust is an example of an environmental strategy for prevention of underage drinking. SADD chapters work to educate their peers and help them make better decisions. Environmental strategies don’t attempt to change individual behavior. Instead, the focus is on changing the environment - in this case, making it less likely that adults will provide alcohol to teens.
You’ll work with local law enforcement to reach out to LBOs – stores that are licensed to sell alcohol. Depending on your state, these could include state liquor stores, liquor or “package” stores, grocery stores, convenience stores, and so forth. The store owner/manager signs a pledge to follow all state laws related to alcohol sales and strictly check IDs, and posts the campaign pledge behind the counter. Your SADD chapter puts up posters in the store and places static cling signs inside cooler doors near the handle to reinforce the message for those purchasing alcohol. Your chapter can generate media attention and make a difference in your community!
A 21 or Bust kit, containing everything you need to run the campaign, is available from the SADD Store, for just $75.
The kit contains:
Have you already purchased the kit and need the customizable templates? Click the links below for Word documents that can be easily altered. Once you’ve edited them, make sure to print on your school letterhead or add school logos to the documents.
Have you completed the 21 or Bust campaign? We want to hear how it went! Click here to fill out our evaluation form – we’ll send you a free Official Campaign Participant Certificate of completion!